People, Agendas, Value Propositions and Communications

In the business world and especially in the technical domain, being a good communicator requires constant adaptation to the environment. The communication techniques that earned you praises in one environment can be shunned in the next one. If you are a fantastic writer, you may be considered a poor communicator by someone that doesn't like reading documentation. If you are more of a conversation type, you may be considered a poor communicator in situations that require a great deal of written correspondence. 

 Nothing like a great hike with a great dog!

Nothing like a great hike with a great dog!

One of the obvious needs for communication adaptation is in the area regarding the people the business analyst will have to deal with on a project. A linked but separate area is the associated agendas of those people and how all those agendas may conflict with each other. Eventually, you will need to communicate a message that hampers the progress of one persons agenda and helps the agenda of another. Almost immediately, the business analyst will be seen as having their own agenda's and taking sides in areas of conflict. 

To be perfectly clear, the business analyst does have an agenda (delivering value to the organization) and occasionally does have take a side (when a recommendation is part of a deliverable). However, the business analyst will have lost their way if the immediately side with people instead of value propositions. 

© 2018 Dwayne Wright