From Dwayne Wright - www.dwaynewright.com
This is part of my ongoing series of articles about setting up your own software publishing business (cause FileMaker is very good option for doing that). This was originally published by me in a guide called FileMaker Software Publishing back in 2002.
When you decide to get serious about software publishing as your primary source of income, you may consider the first step being the creation of a business plan. There is an absolute ton the of books that are dedicated to the subject business plan creation.
The one thing that I would like to stress is that the business plan is a guide or a rough draft if you will. It should not be etched in stone and don't feel discouraged if your business branches away from your plan. In fact, business plans should change, evolve and adapt as time goes by. The best business plans are living documents that should be revisited from time to time.
In most cases, your business plan should cover the following topics,
- what you are planning to sell ( the product and / or service )
- your competition ( where they are strong - where they are not )
- how you plan to market your product or services
- how you are going to handle the finances ( budget / income goals )
More info about the author and FileMaker in general, contact me at firstname.lastname@example.org.
© 2007 - Dwayne Wright - dwaynewright.com
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