Fundamentals Of Business Setup

From Dwayne Wright -

This is part of my ongoing series of articles about setting up your own software publishing business (cause FileMaker is very good option for doing that). This was originally published by me in a guide called FileMaker Software Publishing back in 2002.

There is a saying that the devil is in the details. This can certainly be the case with your FileMaker solution publishing venture. For example one of these very basic details you will need to master is what you name your company and your products.

Your company name should create an accurate mental image of your companies purpose. You want to avoid being too general in regards to your company description because just like your products you want to differentiate yourself from your competitors. I've seen a number of software companies call themselves productive, professional, industrial, superior and the like. So off of the top of your head could you easily tell the difference between Productive Software Systems, Professional Software Systems or Superior Software Systems?

One method is to create a list of possibilities first, perhaps a list of 10 or 12 possible choices you are fond of. Then organize them in the reverse order of what you consider to be the best and take to this list of names two individuals whose opinions about the subject you respect. Ask them to rank the ones they liked best from top to bottom or you just ask them to pick their favorites. Then go to the internet and see if the domain names have been taken. If they have, try a name spin on them. is a domain name company that will give you a list of possible domain names. I’ve seen occasions where the spin of the name was much better than the original.

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© 2007 - Dwayne Wright -

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