From Dwayne Wright - www.dwaynewright.com
This is part of my ongoing series of articles about setting up your own software publishing business (cause FileMaker is very good option for doing that). This was originally published by me in a guide called FileMaker Software Publishing back in 2002.
CREATING A LOGO
Once you have a company name you like ( hopefully you really like ), then a possible next step is to choose a logo. Your company logo is the icon of your company. Depending on how things work out and how you market your logo ... it could become very valuable. Think about the Nike swish, the Apple Computer logo or even the Intel Inside symbol. These symbols can mean something when they are totally by themselves. If you see the logo on a billboard with nothing else, you know where it came from and what it represents.
I have gone through the logo process a few times within my own company and with companies that I have worked for. It can be a challenging process to say the least. There are a number of companies on the internet that will design logos for you. I would advise you spend some time on your own to find a logo idea you like before contacting a third party logo design company. It can be very expensive to have them toss logo ideas by you. On the other hand, they may have a fresh perspective that you end up loving. So I wouldn’t suggest you stifle their creativity because that is part of what you want. It just is a good idea to try to give them some background in which to start with.
All in all, your logo search can be an important process and it can be something that you hold off on for awhile. It really depends on how much of a splash in the marketplace you want to generate and how much you can invest in the logo search process.
More info about the author and FileMaker in general, contact me at firstname.lastname@example.org.
© 2007 - Dwayne Wright - dwaynewright.com
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