Software craftsmanship is an approach ...

I've included the following for my brothers and sisters who work to bring FileMaker development into the enterprise organization. In such settings, the developer is often the target of opposition from multiple fronts and our key weapon in fitting the good fit is ... delivering damn good databases that our customers love.

Dwayne Wright PMP, PMI-ACP

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According to some, "Software craftsmanship is an approach to software development that emphasizes the coding skills of the software developers themselves. It is a response by software developers to the perceived ills of the mainstream software industry, including the prioritization of financial concerns over developer accountability."

Software craftsmanship is all about putting responsibility and pride back into the software development process.

Source - - Software Craftsmanship and Empowerment